Footwear
On store shelves in New York and Paris, many sneakers bearing famous brand names actually began their lives in Dong Nai, Binh Duong or Thanh Hoa. Vietnam ranks third in the world for footwear production and second for exports. In 2025 the industry earned around USD 24 billion — a number that shows Vietnamese hands are walking across the whole planet.
What creates that standing is a blend of meticulous craftsmanship and flexible production capacity. Making a sneaker is not as simple as outsiders assume: dozens of parts, all sorts of materials, tight tolerances and the strict standards of the big brands. Vietnam can do it, do it consistently, and do it at a scale few can match. That’s why brands stay year after year.
The wind now reshaping the whole industry is called “green.” Western consumers increasingly want to know what the shoes on their feet are made of and whether they harm the planet. Factories ahead of the curve in using recycled materials and clean technology see a clear advantage every time they sign a contract. This is a race where early investors reach the finish line first.
The challenges are the age-old story of contract manufacturing: over-reliance on the US market, constant price pressure, and many inputs — from tanned leather, soles and glue to accessories — that still have to be imported. As the global market pie no longer expands as fast as before, the game shifts to competing for each other’s share, and only those who control both supply and market stay standing.
In that fight for market share, a good connecting channel can be the line between steady orders and months of waiting for customers. Meoketing is that channel — a platform that brings Vietnamese goods directly to international buyers, showcases your products to the world, helps source raw materials so your inputs are secure, and stands beside you through shipping and paperwork. Vietnam’s footwear industry already has a shared reputation; let Meoketing turn that reputation into concrete orders of your own. Start your export journey right here on Meoketing